Marketplace ::Individual & Families::
Brokers

Brokers

Through our online portal and your own personalized user account, you will be able to setup and enroll new individuals, view and manage open enrollment activity, process your clients’ rewards, or even set up new employer groups and preform maintenance for SHOP eligibility determinations.

Interested in becoming a Broker certified to sell on the NY State of Health Marketplace?

Brokers must have a valid NYS Department of Financial Services License, and be trained and certified to work on the NY State of Health Marketplace. Brokers will receive free training through our online classroom while registering for a new broker account. To learn how you can become a NY State of health certified Broker follow the steps below, or if you have any questions contact NY State of Health Broker support at NYSOHbrokersupport@health.ny.gov

1

Create an Account

Select the "Register Broker Account" button above to get started creating a NYS GOV ID. Then follow the easy process to create a NY State of Health Broker account.

2

Verify Your NYS License

NY State of Health will collect and verify your Broker or Agent licensing information with the Department of Financial Services.

3

Complete Certification Training

Upon verification of your license by DFS you will receive an email with further instructions on how to complete our online certification training course(s).

1

Create an Account

Select the "Register Broker Account" button above to get started creating a NYS GOV ID. Then follow the easy process to create a NY State of Health Broker account.

2

Verify Your NYS License

NY State of Health will collect and verify your Broker or Agent licensing information with the Department of Financial Services.

3

Complete Certification Training

Upon verification of your license by DFS you will receive an email with further instructions on how to complete our online certification training course(s).

NY State of Health makes it easy for you to help small business owners and individuals choose health plans that are right for them.

Ease of Administration for Individuals


Online Individual Marketplace enrollment available, streamlined Individual Marketplace applications and business requirements for all carriers.

Small Business Tax Credits 


The Small Business Marketplace is the only place your clients can get access to the federal tax credit.

Direct to Carrier Enrollment


Receive an eligibility determination for an employer through the Small Business Marketplace and enroll in SHOP certified plans through participating insurance carriers.

If you have questions or need technical support, you can contact our full-service Broker support center at (855) 355-5777. Customer Service Specialists can answer questions in more than 13 languages and are available evenings and Saturdays. Web Chat and co-browsing options are also available if you need navigation or technical support when utilizing the enrollment portal.

Yes, commissions will come directly from insurance carriers and will vary based on each carrier's commission rules.

Our Broker Tools and Resources will provide any assistance you need and will help answer any questions you may have.

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