Through our online portal and your own personalized user account, you will be able to provide the following valuable services quickly and easily for all your clients: Group setup and enrollment for new clients, view and manage open enrollment activity, upload and edit employee rosters; process client renewals and manage client activity.

NY State of Health will share all client communication as well as provide you with updates and information on the marketplace via your private email account and inbox located on the portal.

Get Started

Returning Users
With your NYS GOV ID.

New Users
Create a NYS GOV ID.
click here to access Producer Tool Kit

Interested in becoming a broker certified to sell on the Health Plan Marketplace?

Brokers must be trained and certified for the Small Business Marketplace. Brokers can also elect to complete additional training requirements to become certified in the Individual marketplace. You can select the training option that works best for you in the classroom, online or webinar. To learn how you can become a NY State of Health certified broker, contact the Department of Financial Services (DFS) at this web address, This web site will help you locate an approved training vendor, view class schedules and locations.

Sign up for training.

Click here to find an approved DFS training provider and contact them directly to register for Small Business Marketplace Broker Certification training course.

Complete certification training.

The Small Business Training Course is a pre-requisite for the Individual Marketplace course. Brokers will receive eight (8) continuing education credits.


Upon verification by DFS your information will be sent to NY State of Health. The Small Business Marketplace will email you an invitation with a link and password.


NY State of Health makes it easy for you to help small business owners choose health plans that are right for them.

Employee Choice employers can allow their employees to select a plan that meets personal and financial needs, there is no minimum employee participation requirements.

Ease of Administration - Online enrollment available, streamlined applications and business requirements for all carriers.

Tax Credits The Small Business Marketplace is the only place your clients can get access to the federal tax credit.

Employer Contribution - There is no minimum employer contribution requirement to participate in the Small Business Marketplace so employers have total flexibility to design a contribution strategy that meets their business needs.

If you have questions or need technical support, you can contact our full service broker support center at 1-855-355-5777. Customer Service Specialists can answer questions in more than 13 languages and are available evenings and Saturdays. Web Chat and co-browsing options are also available if you need navigation or technical support when utilizing the enrollment portal.

Frequently Asked Questions

Where can I find more broker support tools and resources?

Visit our Producer Tool Kit

Can brokers receive commission?

Yes, commissions will come directly from carrier and will vary based on company commission rules.

Do small businesses need to buy through the Exchange to be eligible for tax credits?


Are there any minimum participation requirements?


Which Exchange covers sole proprietors?

Federal guidelines require sole proprietors to go the Individual Exchange.

Can a small business with employees outside New York State purchase on the Exchange?

Yes, provided the business is headquartered in New York State.

Is there one application for all carriers?


Is there a minimum contribution required for employers?


News & Updates

Getting Assistance

There are people in your community who are trained to help you apply for health coverage, understand your coverage options, and help you to enroll in a plan that is best for you and your family. There are different ways to get help applying for health coverage through the Marketplace. You can get help with your application from:

  • In Person Assistors/Navigators
  • Certified Application Counselors
  • Brokers

In Person Assistor/Navigator

In Person Assistors (IPA)/Navigators are certified and trained to educate and provide enrollment assistance to individuals and small businesses about the health insurance options available through the Marketplace. IPAs/Navigators can assist individuals and families, as well as small businesses and their employees. They speak over 40 different languages and are available weekdays, evenings, and even on weekends. IPA/Navigators are available in convenient community-based locations in every county and all help is free. Click hereto find an IPA/Navigator in your community.

Certified Application Counselor

Certified Application Counselors (CACs) are also trained to provide enrollment assistance to individuals applying for coverage through the Marketplace. Certified application counselors may work for entities such as hospitals, clinics, providers or health plans. Call 1-855-355-5777 for more information about Certified Application Counselors.


"Certified brokers" are licensed professionals that have been certified by the Marketplace to provide enrollment assistance to individuals and small businesses about the health insurance options available through Marketplace. Help applying for coverage and enrolling in a plan is free. Click hereto find abroker whois suited specifically to your business or family's needs.

Authorized Representative

You may have a trusted friend, relative, partner, or lawyer help you and act for you on matters related to your application. This person is called an authorized representative. You need to give permission to the Marketplace to speak with your authorized representative. Click here for information on how to name someone as your authorized representative.

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