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Individuals & Families
Shop here to see what health insurance options are available to you and your family in the Individual Marketplace. You can quickly compare health plan options and apply for assistance that could lower the cost of health coverage. Individuals and families may also qualify for free or low-cost coverage from Medicaid, Child Health Plus, or the Essential Plan through the Marketplace. Anyone who needs health coverage can apply.
New Users
Just provide an email address and some information about yourself to get started in the Marketplace!
Compare Plans & Estimate Costs
Use this tool to compare the Bronze, Silver, Gold, and Platinum plans offered in your area or check to see if you’re eligible for Medicaid or Essential Plan.
You can also get an estimation of your tax credit and your total insurance premium amount. Enter your ZIP code to get started!
1
Create a Personal Account
Once you provide an email address and some information about yourself, you'll get an email invitation to the Marketplace site and you can get started!
2
Tell Us About Your Family
You will need to provide some basic information about each member of your family and your income, if you want help paying for health coverage.
3
Choose An Insurance Plan
The Marketplace will show you the health plans available to you and your family and allow you to choose one that best fits the needs of everyone you love.
1
Create a Personal Account
Once you provide an email address and some information about yourself, you'll get an email invitation to the Marketplace site and you can get started!
2
Tell Us About Your Family
You will need to provide some basic information about each member of your family and your income, if you want help paying for health coverage.
3
Choose An Insurance Plan
The Marketplace will show you the health plans available to you and your family and allow you to choose one that best fits the needs of everyone you love.
NY State of Health, the Official Health Plan Marketplace, is a new way for people to shop for, compare and enroll in health coverage. It is also the only place to get financial assistance provided by the federal government to lower the cost of your health coverage.
To shop in the Marketplace, you:
- Must live in New York.
- Must be a U.S. citizen, national or lawfully present immigrant (Different immigration rules may apply if you are eligible for Child Health Plus or NYS Medicaid or the Essential Plan based on your income).
- Cannot be currently incarcerated (Different rules may apply if you are eligible for Medicaid based on your income).
- Cannot be applying for coverage of nursing home care or care provided in a Residential Treatment Facility for Children and Youth, Developmental Center or Intermediate Care Facility for the Developmentally Disabled.
The Marketplace gives you an easy way to compare health insurance plans so you can choose the one that's right for your health needs and your budget. Health insurance offered through the Marketplace will include a comprehensive set of benefits and coverage.
When you can enroll depends on which program you are eligible for, which is based on age, income, and other factors. Enrollment is open all year if you are eligible for Medicaid, Child Health Plus, and the Essential Plan. You can enroll in a Qualified Health Plan during the annual Open Enrollment Period, or a Special Enrollment Period, if you are eligible.
In the Marketplace, you can apply for help to lower the cost of your health coverage.
The Marketplace will also see if you qualify for free or low-cost coverage from Medicaid, the Essential Plan or Child Health Plus.
Enter your ZIP code in the Compare Plans & Estimate Costs section above to see if you qualify for financial assistance and the types of plans available to you.
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Monday - Friday: 8am-8pm
Saturday: 9am-1pm
Free enrollment help
Find experts in your community who are trained to help you find the best possible health care plan for your needs.
New in 2025: Extra cost savings and certain benefits with $0 out-of-pocket costs!
The Marketplace is offering new plan options with significant savings.